CITY CRUMBS
City Crumbs reimagines urban exploration as a playful, enriching experience that celebrates curiosity, connection, and the joy of rediscovery.
CATEGORY
EXPERTISE
Branding and Strategy
Naming
Branding and Strategy
UX/ UI
Product Design
Signage
Motion Design
Social Content
CITY CRUMBS inspires curiosity and discovery by encouraging users to explore London with intention and wonder. Instead of following the quickest or most popular routes, it invites people to slow down and take detours, unveiling hidden corners, untold stories, and overlooked details. Through interactive prompts and challenges, CITY CRUMBS reawakens a sense of adventure, transforming everyday spaces into opportunities for meaningful engagement and surprise.
Beyond personal exploration, CITY CRUMBS builds a sense of community by fostering collaboration among individuals with shared passions. Users contribute to a collective map of local discoveries—beyond tourist hotspots—that celebrates the unique and personal aspects of urban life. Users can also explore together, to share the experiences together, deepening the connections not only with the place but with one another.
CITY CRUMBS ultimately reimagines urban exploration as a playful, enriching experience that celebrates curiosity, connection, and the joy of rediscovery.
© 2025 CLARA DE PAUW