CLARA DE PAUWPROJECTS

CLARA DE PAUW

Originally from Belgium,
Now based in London.

Working Globally.




ServicesBranding,
Graphic,
UI Designer,
Illustrator.




EMAIL
LINKEDIN
INSTAGRAM
I create strategic visual identities, specialising in branding, graphic design, and illustration. My goal is to build enduring brands and campaigns by blending timeless design with culturally relevant storytelling.


ABOUT
Born in China and shaped by an international upbringing, I moved to Antwerp in 2019 to study Graphic Design at the Royal Academy of Fine Arts. More recently, I completed a Master’s in Graphic Branding & Identity at the London College of Communication, University of the Arts London.

I’m a curious and concept-driven creative, passionate about turning ideas into meaningful visual narratives. I thrive on storytelling—finding the essence of a brand or idea and giving it form through thoughtful design.

Over the years, I’ve developed strong conceptual thinking skills and a detail-oriented approach through a wide range of projects, from branding to editorial and everything in between.
EXPERIENCE
MAY 2025 — PRESENTGRAPHIC DESIGNER
LONDON

Achievements
Collaborating closely with the Design Lead on global projects, contributing to strategy, visual audits, and brand development.

Created versatile brand assets across visual, motion, and digital applications, supporting cohesive brand systems from research to execution.



JUN — AUGUST 2024 FREELANCE GRAPHIC DESIGNER
LOS ANGELES (REMOTE)

Achievements
Led the design of layouts, mock-ups, and visuals for a new collection launch, producing cohesive and polished brand assets.

Delivered high-quality work under tight deadlines, ensuring precision and consistency across all deliverables.

Successfully managed end-to-end design execution for a fast-paced project.


SEP 2023 — MAY 2024GRAPHIC DESIGNER, ILLUSTRATOR
LONDON
Achievements
Led product and merchandise design for an Instagram-based brand, developing original and engaging concepts.

Innovated new ideas to elevate visual design quality, aligning designs with client goals. 

Maintained clear communication with clients to ensure seamless collaboration and successful design excecution.


JUL 2022 — AUG 2023BRAND DESIGNER
BEIJING (REMOTE)
INPOWER ONE
Achievements
Led the development of a unified brand identity across web, WeChat, Rednote, and LinkedIn platforms, ensuring consistency and engagement.

Redesigned the websites UX/UI, improving navigation and structure, which resulted in a 12% increase in web traffic within the Chinese market. 

Enhanced overall brand presence by delivering high-quality visuals that aligned with strategic marketing goals of the brand.


APR 2021 — SEP 2022VISUAL DESIGNER
BEIJING (REMOTE)
JT COACHING CERTIFICATION
Achievements
Overhauled the brand’s visual identity, designing a modernised logo and establishing a fresh visual direction.

Collaborated with the marketing team to create promotional marterials, including posters, business cards, and catalogues, ensuring visual consistency across all touchpoints.


JAN 2021 — JUL 2021 GRAPHIC DESIGNER
LONDON (REMOTE)
Achievements
Designed the logo, social media assets, layouts, and packaging, contributing to a unified and visually appealing brand identity.

Collaborated closely with the client, delivering professional, high-quality designs that aligned with the client’s vision. 


EDUCATION
OCT 2023 — NOV 2024
MA GRAPHIC BRANDING AND IDENTITY
LONDON, UK
UNIVERSITY OF THE ARTS LONDON

Achievements
 Graduated with Distinction

Specialised in branding strategy, visual identity systems, and design research.

Developed advanced skills in conceptual branding, design research, and creative direction.

AUG 2019 — JUL 2022
BA GRAPHIC DESIGN
ANTWERP, BE
ROYAL ACADEMY OF FINE ARTS
Achievements
 Graduated with Distinction

Focused on editorial design, digital media, and conceptual design, honing skills in both traditional and digital design processes.

Contributing in multidisciplinary projects acknowledged by faculty and peers for creative excellence and collaboration. 
ACCOLADES
UNESCO  x OCEAN DECADE CHALLENGE 10WINNING CAMPAIGN
IN COLLABORATION WITH UAL2024
UN Ocean Decade 10 Challenge Winner: Selected as one of eight winners in a competitive design challenge.

Team Collaboration: Worked as part of a 5-member team, showcasing strong teamwork and professionalism in delivering a high-impact project.

ROYAL CONSERVATOIRE OF BRUSSELSWINNING POSTER
BRUSSELS2022

Winner of Musical Poster Competition: Designed the winning poster for a musical production, selected from over 80 participants across two colleges.

Demonstrated Professionalism: Maintaned effective communication with the conservatory team, consistently meeting deadlines.

Enhanced Technical Skills: Gained valuable experience in preparing and exporting final designs for commercial use.