CLARA DE PAUWDESIGNS

CLARA DE PAUW

BRANDING/ GRAPHIC/ WEB DESIGNER/ ILLUSTRATIOR

BASED IN LONDON









LINKEDIN

INSTAGRAM

CLARADEPAUW@OUTLOOK.COM

Clara De Pauw is a graphic, branding designer, and illustrator with conceptual thinking skills and a keen eye for detail developed by working on a wide range of projects. 


ABOUT
Born in China and raised in an international environment, Clara moved to Antwerp in 2019 to study graphic design at the Royal Academy of Fine Arts Antwerp. She is passionate about creating meaningful projects, transforming ideas into compelling visual narratives that communicate stories and values. 

Clara has collaborated with clients across China, London, and Los Angeles, working on diverse branding projects from concept to completion. Her experience spans rebranding coaching businesses, supporting small startups, and designing for a jewelry brand. Currently, she is completing a Master's degree in Graphic Branding & Identity at the London College of Communication, University of the Arts London.
EXPERIENCE
LOS ANGELES (REMOTE)HEAVEN MAYHEM | @heavenmayhem_ DURATIONJun 2024
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Aug 2024 FREELANCEGRAPHIC DESIGNER ACHIEVEMENTS Led the design of layouts, mock-ups, and visuals for a new collection launch, producing cohesive and polished brand assets.

Delivered high-quality work under tight deadlines, ensuring precision and consistency across all deliverables.

Successfully managed end-to-end design execution for a fast-paced project. LONDONI Got A Thing For Chairs | @igotathingforchairs DURATIONSep 2023 
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May 2024
FREELANCEART DIRECTOR, GRAPHIC DESIGNER, ILLUSTRATORACHIEVEMENTSLed product and merchandise design for an Instagram-based brand, developing original and engaging concepts.

Innovated new ideas to elevate visual design quality, aligning designs with client goals. 

Maintained clear communication with clients to ensure seamless collaboration and successful design excecution. BEIJING (REMOTE)INPOWER ONE DURATIONJul 2022
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Aug 2023PART TIMEVISUAL DESIGNER, REBRANDING, WEB DESIGNERACHIEVEMENTSLed the development of a unified brand identity across web, WeChat, Rednote, and LinkedIn platforms, ensuring consistency and engagement.

Redesigned the websites UX/UI, improving navigation and structure, which resulted in a 12% increase in web traffic within the Chinese market. 

Enhanced overall brand presence by delivering high-quality visuals that aligned with strategic marketing goals of the brand. BEIJING (REMOTE)JT COACHING CERTIFICATION DURATIONApr 2021 
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Sep 2022FREELANCEVISUAL DESIGNERACHIEVEMENTSOverhauled the brand’s visual identity, designing a modernised logo and establishing a fresh visual direction.

Collaborated with the marketing team to create promotional marterials, including posters, business cards, and catalogues, ensuring visual consistency across all touchpoints. LONDON (REMOTE)HEAVEN MAYHEM DURATION
Jan 2021
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Jul 2021FREELANCEGRAPHIC DESIGNER ACHIEVEMENTS Designed the logo, social media assets, layouts, and packaging, contributing to a unified and visually appealing brand identity.

Collaborated closely with the client, delivering professional, high-quality designs that aligned with the client’s vision.  EDUCATION
UNITED KINGDOM, LONDONLONDON COLLEGE OF COMMUNICATIONS, UNIVERSITY OF ARTS LONDON DURATION10/2023
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11/2024 MASTER’S DEGREEGRAPHIC BRANDING AND IDENTITY - Graduated with Distinction 1:1 ACHIEVEMENTSSpecialised in branding strategy, visual identity systems, and design research.

Developed advanced skills in conceptual branding, design research, and creative direction.

Winner of the UNESCO X Ocean Decde 10 Challenge, collaborating with a team to deliver a successful and innovative project.  BELGIUM, ANTWERPROYAL ACADEMY OF FINE ARTS DURATION08/2019
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07/2022 BACHELOR’S DEGREEGRAPHIC DESIGN - Graduated with DistinctionACHIEVEMENTSFocused on editorial design, digital media, and conceptual design, honing skills in both traditional and digital design processes.

Contributing in multidisciplinary projects acknowledged by faculty and peers for creative excellence and collaboration. 

Poster design selected for the Royal COnservatoire’s musical production in Brussels, praised for professionalism and timely delivery.

ACCOLADES
LONDONUNESCO YEAR2024 UNESCO OCEAN DECADE CHALLENGE 10UN Ocean Decade 10 Challenge Winner: Selected as one of eight winners in a competitive design challenge.

Team Collaboration: Worked as part of a 5-member team, showcasing strong teamwork and professionalism in delivering a high-impact project.ANTWERP ROYAL CONSERVATOIRE OF BRUSSELS YEAR2022WINNER FOR ROYAL CONSERVATOIRE MUSICAL POSTER COMPETITIONWinner of Musical Poster Competition: Designed the winning poster for a musical production, selected from over 80 participants across two colleges.

Demonstrated Professionalism: Maintaned effective communication with the conservatory team, consistently meeting deadlines.

Enhanced Technical Skills: Gained valuable experience in preparing and exporting final designs for commercial use.