Hi there, I’m Clara and im a multi-disciplinary designer based in London. I specialise in branding, graphic, motion design, and illustration.




ABOUT
Born in China and shaped by an international upbringing, I moved to Antwerp in 2019 to study Graphic Design at the Royal Academy of Fine Arts. More recently, I completed a Master’s in Graphic Branding & Identity at the London College of Communication, University of the Arts London.

I’m a curious and concept-driven creative, passionate about turning ideas into meaningful visual narratives. I thrive on storytelling—finding the essence of a brand or idea and giving it form through thoughtful design.

Over the years, I’ve developed strong conceptual thinking skills and a detail-oriented approach through a wide range of projects, from branding to editorial and everything in between.
EXPERIENCE

LOS ANGELES (REMOTE)HEAVEN MAYHEM | @heavenmayhem_ DURATION

Jun 2024
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Aug 2024
FREELANCE

GRAPHIC DESIGNER
ACHIEVEMENTS

Led the design of layouts, mock-ups, and visuals for a new collection launch, producing cohesive and polished brand assets.

Delivered high-quality work under tight deadlines, ensuring precision and consistency across all deliverables.

Successfully managed end-to-end design execution for a fast-paced project.
LONDONI Got A Thing For Chairs | @igotathingforchairs DURATION

Sep 2023 
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May 2024
FREELANCE

ART DIRECTOR, GRAPHIC DESIGNER, ILLUSTRATOR
ACHIEVEMENTS

Led product and merchandise design for an Instagram-based brand, developing original and engaging concepts.

Innovated new ideas to elevate visual design quality, aligning designs with client goals. 

Maintained clear communication with clients to ensure seamless collaboration and successful design excecution.
BEIJING (REMOTE)INPOWER ONE DURATION

Jul 2022
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Aug 2023
PART TIME

VISUAL DESIGNER, REBRANDING, WEB DESIGNER
ACHIEVEMENTS

Led the development of a unified brand identity across web, WeChat, Rednote, and LinkedIn platforms, ensuring consistency and engagement.

Redesigned the websites UX/UI, improving navigation and structure, which resulted in a 12% increase in web traffic within the Chinese market. 

Enhanced overall brand presence by delivering high-quality visuals that aligned with strategic marketing goals of the brand.
BEIJING (REMOTE)JT COACHING CERTIFICATION DURATION

Apr 2021 
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Sep 2022
FREELANCE

VISUAL DESIGNER
ACHIEVEMENTS

Overhauled the brand’s visual identity, designing a modernised logo and establishing a fresh visual direction.

Collaborated with the marketing team to create promotional marterials, including posters, business cards, and catalogues, ensuring visual consistency across all touchpoints.
LONDON (REMOTE)HEAVEN MAYHEM DURATION

Jan 2021
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Jul 2021
FREELANCE

GRAPHIC DESIGNER
ACHIEVEMENTS

Designed the logo, social media assets, layouts, and packaging, contributing to a unified and visually appealing brand identity.

Collaborated closely with the client, delivering professional, high-quality designs that aligned with the client’s vision. 
EDUCATION

UNITED KINGDOM, LONDONLONDON COLLEGE OF COMMUNICATIONS, UNIVERSITY OF ARTS LONDON DURATION

10/2023
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11/2024
MASTER’S DEGREE

GRAPHIC BRANDING AND IDENTITY - Graduated with Distinction
ACHIEVEMENTS

Specialised in branding strategy, visual identity systems, and design research.

Developed advanced skills in conceptual branding, design research, and creative direction.

Winner of the UNESCO X Ocean Decde 10 Challenge, collaborating with a team to deliver a successful and innovative project. 
BELGIUM, ANTWERPROYAL ACADEMY OF FINE ARTS ANTWERP DURATION

08/2019
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07/2022
BACHELOR’S DEGREE

GRAPHIC DESIGN - Graduated with Distinction
ACHIEVEMENTS

Focused on editorial design, digital media, and conceptual design, honing skills in both traditional and digital design processes.

Contributing in multidisciplinary projects acknowledged by faculty and peers for creative excellence and collaboration. 

Poster design selected for the Royal COnservatoire’s musical production in Brussels, praised for professionalism and timely delivery.

ACCOLADES

LONDONUNESCO YEAR2024 UNESCO OCEAN DECADE CHALLENGE 10UN Ocean Decade 10 Challenge Winner: Selected as one of eight winners in a competitive design challenge.

Team Collaboration: Worked as part of a 5-member team, showcasing strong teamwork and professionalism in delivering a high-impact project.
ANTWERP ROYAL CONSERVATOIRE OF BRUSSELS YEAR2022WINNER FOR ROYAL CONSERVATOIRE MUSICAL POSTER COMPETITIONWinner of Musical Poster Competition: Designed the winning poster for a musical production, selected from over 80 participants across two colleges.

Demonstrated Professionalism: Maintaned effective communication with the conservatory team, consistently meeting deadlines.

Enhanced Technical Skills: Gained valuable experience in preparing and exporting final designs for commercial use.